Showing results for "Identity" in Consumer Behaviour & Market Research
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Make Me Not Me
- Product Stories as Sales Driver and Identity Builder
- Written by: Ingemar Fredriksson, Deane Golterman
- Narrated by: Richard Kemp
- Length: 8 hrs and 29 mins
- Unabridged
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Do we really need more consumer "stuff"? While most everyone will answer "No", we still see thousands of new products and services launched every day. These compete for our attention with already inundated markets filled with existing products–in the midst of the most intense information flows in history. Traditional adverts are not a cost-effective solution and like much more. So how can you successfully catch consumers’ interest? This book provides the answer.
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Make Me Not Me
- Product Stories as Sales Driver and Identity Builder
- Narrated by: Richard Kemp
- Length: 8 hrs and 29 mins
- Release Date: 18-06-25
- Language: English
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₹469.00 or free with 30-day trial
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