Showing results for "Imagining Marketing" in Money & Finance

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company...

A show about growing your online business while having a human experience in our current world. Join us for conversations where we think critically about how to take focus off of what celebrity entrepreneurs are selling and orient toward your actual business, real world circumstances, and the people you serve. We will discuss topics like marketing strategy, content creation, pricing, and offers development through a new lens that puts values, people, and impact first.