Showing results for "Impact!" in Elections & Political Process

Brought to you by Penguin. Digital spaces are a positive force for change, connection and community, but left unregulated, they are not always safe. Globally, women are 27 times more likely than men to be harassed online. 78% of LGBTQ+ people have experienced hate crime and hate speech online...

Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on US senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups.