Showing results for "Jack" in Sales

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

This book will provide you with all you need to know in terms of negotiation, including the set-up, preparation, and follow-up after the negotiation is complete.

Revised and updated for the first time since original publication! Here is the 200,000-copy staple, praised by Warren Buffett as "a gem ... I wish everyone at Berkshire would follow [Jack Mitchell's] advice--we would own the world." If you want to put your arms around your business and bottom...

To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer - which is why it will work.

Author Joel Malkoff - aka, the Ethics Giver - reveals the powerful and surprising link between business ethics and profits. Drawing on the wisdom of biblical sages, modern thought leaders, and the tenets of his faith, this heartfelt and relatable business parable also features experiences inspired by Malkoff’s 45-year business career.