Showing results for "John" in Occupational & Organisational

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand - how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way.

Many factors shape the success or failure of a new business, whether it's a stand-alone start-up or a venture inside a larger corporation. But the most important and least understood of these factors is the personality of the entrepreneur - the particular combination of beliefs and preferences that drives his or her motivation, decision making, and leadership style. And your builder personality is the one resource you can directly control in growing a business that wins. Simply put, who you are shapes how you build for growth.

Unity is the most influential factor in team performance and, although it is frequently discussed, it is often misunderstood. This book explains how disunity is the root cause of all team dysfunctions and provides clear instructions on how to define, measure, and increase unity in your organization. Through entertaining and impactful stories, John Ross divides Team Unity into four components—focus, direction, trust, and conflict—and examines how they are related and measured. Notably, Ross introduces The Unity Formula, a simple equation useful for leaders at all levels.

For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness that go with them. Why is "culture" so difficult to improve? What makes so many good employees check out? Neuroscientist Paul Zak shows that innate brain functions hold the answers. It all boils down to trust. When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate.