Showing results for "Knowledge Intensive Design Technology" in Business & Careers

Author Martin Kleppmann helps you navigate the diverse data landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications.

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Creative problem-solving is at the heart of innovation, and some of the world's most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can't coexist, and that only when resources are replete and the talent best-in-class...

You might've talked about innovation with your IT department or software development agency lately and the words "design thinking" were surely mentioned. So what is it? Just another piece of business jargon to add to your arsenal or a useful tool? Or maybe even an overestimated hype? Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex. Globalization and advances in communication and technology, all add up to creating unique opportunities but also new challenges that are not easy to solve applying the old tested methods.

Combined with the power of design thinking, these extensively researched best practices from some of the world's best design teams will help you nail the fundamentals of product design and do great work. This book includes: learn what the best teams know - that customer research is the base of successful products and companies; how product stories, journey maps, storyboards, and personas can build empathy and understanding; and more.