Showing results for "LA Sports" in Writing, Research & Publishing Guides

In an increasingly secular, fragmented, and distracted culture, nothing brings Americans together quite like sports. On Sundays in September, more families worship at the altar of the NFL than at any church. This appeal, which cuts across all demographic and ideological lines, makes sports perhaps the last unifying mass ritual of our era, with huge numbers of people all focused on the same thing at the same moment. That timeless, live quality makes sports very powerful, and very lucrative. And the media spectacle around them is only getting bigger, brighter, and noisier.   

What is talent? How do you get the best out of yourself? What are the secrets of leadership? In Edge, Ben Lyttleton gets unprecedented access to some of the world’s top football clubs to discover their innovative methods for developing talent – and reveals how we can use them in our everyday...

In Game On David Bockino, a former marketing and advertising manager at ESPN turned professor of communications and sport management, provides the first overview of the evolution of the sports media industry.

In Sit Down and Cheer, Martin Kelner traces the development of this relationship from its humble origins in the 1960 Olympics, by way of the first-ever Match of the Day in 1964, through to the financial impact of Sky, right up to the high-tech gadgetry of our present-day viewing. Insightful and very funny, this is an entertaining exploration of two major national pastimes and not to be missed.

Na melhor tradição do novo jornalismo, Adriano Wilkson constrói uma história vibrante e dramática, cheia de personagens de carne e osso (e músculos) inesquecíveis, em que o ringue onde as batalhas se desenrolam se torna uma alegoria dos percalços que a vida impõe a milhões de brasileiros. Acácio Pequeno precisa evaporar de seu corpo cerca de três litros de água para ter acesso à luta mais importante de sua carreira.