Showing results for "Leadership Today" in Politics & Social Sciences

The author of the classic best seller Lincoln on Leadership answers the question: How would President Lincoln handle the pressing crises of our modern world? Abraham Lincoln is recognized as one of history's finest leaders, a great president when the United States was under tremendous strain. But suppose he were alive today. How would Lincoln deal with today's high-pressure issues, from politics to business?

Since the 1950s, nonprofits have relied on impersonal outreach to inspire generosity from their donors. They leveraged direct mail, mass marketing, and event fundraising to drive donations. With the introduction of social media, smartphones, and a hyper-connected world, everything changed. The new normal for everyone became transparency, personalization, and a feeling of ever-present engagement. In addition, donors also had new levels of access to information to the causes they cared about. Unfortunately, as expectations evolved, nonprofit fundraisers failed to keep up.