Showing results for "Lessons of History" in Food & Wine

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore's candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the Whopper, and the rise of Burger King. McLamore's account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here's a story of entrepreneurship development from one of the top entrepreneurs of fast food chains.

In a narrative that moves from Mexico to the United States and back, Sánchez Prado discusses the definition of the taco, the question of the tortilla and the taco shell, and the existence of the taco as a modern social touchstone that has been shaped by history and geography. Challenging the idea of centrality and authenticity, Sánchez Prado shows instead that the taco is a contemporary, transcultural food that has always been subject to transformation.