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From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management.

From bestselling author and provocateur Christopher Hitchens, the classic guide to the art of principled dissent and disagreement “Hitchens is, first and last, a writer, an always exciting, often exacting, furious polemicist.”―The Boston Globe In Letters to a Young Contrarian, bestselling...

Using the letters Warren Buffett wrote to his partners between 1956 and 1970, a veteran financial advisor presents the renowned guru’s “ground rules” for investing—guidelines that remain startlingly relevant today. In the fourteen years between his time in New York with value-investing...