Showing results for "Listen" in Media Studies

In the following keynote address given at Baylor University, author Paul Levinson discusses Canadian philosopher and academic Marshall McLuhan's seminal book, "Understanding Media: The Extensions of Man," which proposed that the media—not the content that they carry—affects the society in which it plays a role and, thus, should be the focus of study. Levinson, a colleague of McLuhan’s, lays out, how in the decades since its 1964 publication, McLuhan’s study of media theory and the concept that "the medium is the message," still holds true.

In the following keynote address given at Saint Francis College, author Paul Levinson discusses Canadian philosopher and academic Marshall McLuhan's concept of "The Medium Is The Message" from his seminal book, Understanding Media: The Extensions of Man. "The Medium Is The Message" proposed that the media—not the content that they carry—affects the society in which it plays a role and, thus, should be the primary focus of study.