Showing results for "Lost" in Sales

This isn't a book. It's a collection of chapters containing proven tactics I withheld from the $100M Series because they were "too advanced," "too niche," or "too much math." Translation: They work too well for specific situations.

During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips.

When a young boy finds a mysterious object in the creek near his home, his parents launch an investigation that will eventually link the ancient object to such remarkable figures as George Washington Carver, Oskar Shindler, Joan of Arc, and Alfred Vanderbilt. Separate pieces of the artifact, with different but similar inscriptions, shape the lives of those who possess the object.