Showing results for "Make Me!" in Marketing & Sales

Do we really need more consumer "stuff"? While most everyone will answer "No", we still see thousands of new products and services launched every day. These compete for our attention with already inundated markets filled with existing products–in the midst of the most intense information flows in history. Traditional adverts are not a cost-effective solution and like much more. So how can you successfully catch consumers’ interest? This book provides the answer.

Behöver vi verkligen fler prylar? Trots att de flesta nog svarar "Nej" lanseras tusentals nya produkter och tjänster varje dag. Dessa tävlar med ett överflöd av befintliga produkter om att synas i historiens mest intensiva informationsflöde. Traditionell reklam är ingen kostnadseffektiv lösning längre, så hur kan man lyckas intressera konsumenter? I den här boken ges svaret.

As a working woman, you have a lot on your plate. You want to do your job well, grow in your career, and still have time to go on a date or watch your kid's ballgame. Listen, I get it! I'm Heather Adams, a CEO who's built a thriving communications firm, while managing life as a wife and a mom. As your communications expert with 25 years experience serving clients, I've had the privilege of helping launch more than 100 New York Times best sellers. My expertise is more than just building the influence and impact of some of the most respected leaders in the world, it is also how to do it all ...

This is the anti-marketing, marketing podcast. The one that lifts the lid of powerful forces at play within consumer culture, and questions how much of an impact they make on the environment. From the Friendly Futurist comes Make Me Greener. One man's quest to live more sustainably one habit at a time.

Think how commonplace it is now for people to ask Siri for the weather forecast, deploy Roomba to clean their homes, or summon Alexa to turn on the lights. The "smart home" market will reach well over $100 billion in the next five years on the promise of products that are truly integrated with our cooking, cleaning, entertainment, security, and hygiene habits. But the reality is, these first-generation "smart" products aren't very smart - yet. We're clearly seeing only the tip of the iceberg in terms of capability and how such products can enhance our lives.