Showing results for "Making It" in Consumer Behaviour & Market Research
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Written by: Allen Weiss PhD, Debbie J. MacInnis PhD
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Unabridged
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Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.
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The Brand Benefits Playbook
- Why Customers Aren't Buying What You're Selling--And What to Do About It
- Narrated by: Allen Weiss
- Length: 7 hrs and 30 mins
- Release Date: 03-06-24
- Language: English
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₹375.00 or free with 30-day trial
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- Written by: Simon Johnson, James Kwak
- Narrated by: Nicholas Hormann
- Length: 10 hrs and 1 min
- Unabridged
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America is mired in debt—more than $30,000 for every man, woman, and child. Bitter fighting over deficits, taxes, and spending bedevils Washington, D.C., even as partisan gridlock has brought the government to the brink of default. Yet the more politicians on both sides of the aisle rant and...
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White House Burning
- The Founding Fathers, Our National Debt, and Why It Matters to You
- Narrated by: Nicholas Hormann
- Length: 10 hrs and 1 min
- Release Date: 03-04-12
- Language: English
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₹1,005.00 or free with 30-day trial
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