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Welcome to PRO/JECT, the podcast for small business owners, entrepreneurs, and creatives who want to build impactful brands, improve their marketing strategies, and develop a business that aligns with who they are. We cover everything from marketing, productivity, and branding to mindset shifts, human design, and navigating the challenges of entrepreneurship. If you’re tired of the "one-size-fits-all" approach to business, this podcast is for you.

The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?