Showing results for "Managing Marketing" in Economics

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management ...

This podcast is based on The Customer Science Handbook by Alexander Chernev, professor of marketing at the Kellogg School of Management at Northwestern University. Drawing on decades of research in psychology, behavioral economics, and marketing, it examines the forces that shape customer behavior and offers a systematic approach to creating customer value. Across the different aspects of the customer experience—from triggering a dormant customer need and engaging customers with the company’s offerings to designing impactful consumption experiences and building enduring customer ...

By tuning in to the leading business podcast for lawyers, you can discover how lawyer entrepreneurs are filling their case pipeline while growing their firms in the process. Kevin Daisey interviews today’s top law firm owners, managing partners, and legal experts who share what they’re doing to exponentially grow their law firm practices. We tackle your most pressing questions about leadership, operations, intake, finance, processes, sales, marketing, culture, and much more. The Managing Partners Podcast is hosted by Array Digital, the thought leader in law firm digital marketing. ...

If your business was hit by a crisis, would you know what to do? If you were hacked and your customer data stolen? If a member of the executive team was accused of a serious crime? If a vocal section of your customer base called for a boycott? Would you have plans and procedures in place to deal with these issues? My name is Grant Bather and I help organisations plan and prepare for issues negatively impacting their reputation. Join me in this series of podcasts as I look at the key components of a crisis management programme and look back at how organisations large and small have managed – ...

If you're using content to solve business problems, we made this podcast for you. We'll explore what it means to communicate in the digital age. We'll share stories about the messier side of content marketing — what works, what doesn't, and the big questions we're all asking at work. In this no-advice and no-checklist zone, you'll hear from marketers, creatives and leaders. You won't walk away from this content marketing podcast with all the answers. Instead, we hope we help you think about the questions you should be asking.