Showing results for "Marshall" in Computers & Technology

Technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research - which includes conversations. Marwick analyzes status-building techniques - such as self-branding, micro-celebrity, and life-streaming - to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.

As language evolves faster than ever before, what is the future of 'correct' style? With wry cleverness and an uncanny intuition for the possibilities of Internet-age expressiveness, Favilla argues that rather than try to preserve the sanctity of the written language as laid out by Strunk and White, we should be concerned with the larger issues of clarity, flexibility, playfulness and political awareness. Her approach to the new rules - as practical as they are fun - will fascinate and delight believers and naysayers alike.

Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.