Showing results for "Media Effects" in Marketing & Sales
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The Dragonfly Effect
- Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
- Written by: Jennifer Aaker, Andy Smith
- Narrated by: Andy Smith
- Length: 4 hrs and 41 mins
- Unabridged
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Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.
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The Dragonfly Effect
- Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
- Narrated by: Andy Smith
- Length: 4 hrs and 41 mins
- Release Date: 09-07-20
- Language: English
- E-Commerce · Marketing
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₹305.00 or free with 30-day trial
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The Advertising Effect
- Written by: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release Date: 16-09-14
- Language: English
- Advertising · Marketing · Media Studies
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₹668.00 or free with 30-day trial
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