Showing results for "Media Generations" in Media Studies

In YouTubers: How YouTube Shook Up TV and Created a New Generation of Stars, author Chris Stokel-Walker delves into the world of YouTube influencers and the impact they have had on entertainment and media. Focusing on the rise of YouTubers as a new breed of celebrities, Stokel-Walker explores the evolution of the platform from a simple video-sharing site to a powerhouse of influence and creativity.

Everyone reads the headlines. Millennials aren’t buying diamonds or saving for retirement. Millennials want cushy jobs handed to them by organizations with futuristic nap pods. Millennials are killing the housing market because they eat too many avocados. The truth is, millennials were raised being told they could do anything if they worked hard, and then they worked hard only to be told the world owes them nothing. Here’s a headline people need to read: Millennials were set up. The tide of young adults standing up for themselves is culminating in massive societal change.

No one has failed to notice that the current generation of youth is deeply - some would say totally - involved with digital media. Professors Howard Gardner and Katie Davis name today’s young people The App Generation, and in this spellbinding book they explore what it means to be “app-dependent” versus “app-enabled” and how life for this generation differs from life before the digital era.

Gegenstand des Hörbuches ist eine differenzierte Auseinandersetzung mit der aktuellen Jugendkultur. Welchen Einfluss haben Influencer, in wie weit prägt und verstärkt Social Media klassische Geschlechterrollen, wie sieht die von der Werbebranche getriebene online Welt wirklich aus und wie politisch sind die „Z's“? Analysiert wird außerdem wie Dating Apps Liebe und Beziehungen dieser Generation verändert und warum die Generation Z als “einsamste” Generation gesehen wird.