Showing results for "Memoir" in Marketing

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Jean-Remy von Matt ist der kreative Kopf von Deutschland bekanntester Werbeagentur Jung von Matt. Als Werber und Texter war er immer gefordert zu verdichten. Jetzt erzählt er in originellen und erhellenden Anekdoten, wo und wie er Kreativität gelebt und erlebt hat. Das erste Hörbuch, das von Anfang bis Ende immer schlechter wird – mit Vorsatz. Wer früh abschaltet, hat also das Beste gehört. Vielleicht. Oder auch nicht. Ungekürzt gelesen von Julian Horeyseck und mit einem Vor- und Nachwort des Autors Jean-Remy von Matt.

Bob Bly is an award-winning freelance copywriter and marketing consultant with three decades of experience in business-to-business, high-tech, and direct marketing. He has written copy for over 100 clients and is the author of 70 books, including The Complete Idiot's Guide to Direct Marketing and The Copywriter's Handbook. Bob Bly is a master of persuasion, with the ability to write powerful copy no matter what the industry or business.

Ben Settle is an awesome marketer. He has an amazing understanding of what motivates customers to buy, and through his exceptional copywriting skills is able to connect and build a rapport with people he has never met before - almost instantly. Ben always offers far more in value than he expects back in payment (for the services he offers). All the best entrepreneurs understand this – concentrate on OFFERING HUGE VALUE and everything else will fall into line.

Through hard work, determination, and meticulous attention to detail, Peggy McColl has become the gold standard in online book publishing and specifically in creating best sellers. She has been the marketing brains behind the success of some of the biggest name authors of recent times, including Neal Donald Walsh, Wayne Dyer, Jack Canfield, Jim Rohn, Bob Proctor, Mark Victor Hansen, Debbie Ford, Caroline Myss, and Greg Braden, to name but a few.

Karl Moore is an extremely successful marketer, with a great entrepreneurial brain, as well as a writer and broadcaster. He not only runs two successful radio stations while also serving as the CEO of the U.S. media group White Cliff but is also the founder of the WCCL network, consisting of 150 retail websites and an army of over 20,000 affiliates. In addition, he is the founder of a number of online communities.

One of Australia’s most successful entrepreneurs and recognised as the Coffee King, Les Schirato heads the Cantarella Group of Companies. Les' entrepreneurial flair was responsible for a remarkable company debt turnaround, while also achieving market leadership in four retail product categories.

If you have ever had that feeling that if you could achieve one big breakthrough everything would fall into place - and yet somehow you’re paralyzed - Susan Sly will be a huge inspiration for you. Having overcome financial ruin and illness, she figured out how to make a massive breakthrough and become a self-made millionaire and has now devoted her life to helping others do the same.