Showing results for "My Studio" in Small Business & Entrepreneurship

Our world will change more in this century than in all of human history, driven by many factors including technology, climate change, demographics and inequality. Such extreme change is throwing up unprecedented opportunities and creating an ‘adaptive challenge’ for individuals, organizations and societies. Those who can adapt to a fast-flowing, complex, volatile and uncertain world will flourish. Those who cannot will suffer greatly. There are clear signs everywhere that we need new ways to think about the world and our place in it.

Taking a leap and making the choice to start a business can be hard, but all that comes after - the planning, loans, marketing - can be even harder. Every new business owner needs an easy, clear, and useful guide to follow when embarking on this venture, and Minding My Business will make the process as simple as possible.

In the early years of Adams Golf, entrepreneur Barney Adams labored in obscurity. He collected six patents for his golf products, manufacturing fine equipment but enjoying no sales. Everything changed for him and his company in 1996, though, when he invented the Tight Lies fairway wood. Working as a custom fitter, his customers repeatedly asked for a club they could play from "long iron" distance, from 180 to 220 yards to the green. Adams knew the technical secret was to lower the club's center of gravity.

It’s a tantalizing offer to anyone fallen on hard times: Here’s a business that promises to make you $150,000, in just a couple of years. All it costs to get started is $250 - and a dream. A salesman from the network marketing company, Amway, made this pitch to Erik German’s father in the early 1980's touching off the darkest chapter in his family’s past. Two decades later, German investigates the grim reality behind the gleaming promises of a company that offers personal deliverance in the service of selling soap.

Um dos mais influentes empresários da área de entretenimento no país, Érico Borgo é antes de tudo um apaixonado pela cultura pop. Foi cofundador do maior portal da área no Brasil, o Omelete, e também cofundador e diretor da CCXP, maior evento nerd do mundo. Mais recentemente, fundou com outros sócios a produtora Huuro. Mas participar desse boom das últimas décadas não teria sido possível sem as histórias contadas aqui. Para trabalhar com fãs e criar uma conexão profunda de respeito com eles, é preciso ter uma verdadeira paixão pelo universo nerd.