Showing results for "My Studio" in Entrepreneurship

Taking a leap and making the choice to start a business can be hard, but all that comes after - the planning, loans, marketing - can be even harder. Every new business owner needs an easy, clear, and useful guide to follow when embarking on this venture, and Minding My Business will make the process as simple as possible.

In the early years of Adams Golf, entrepreneur Barney Adams labored in obscurity. He collected six patents for his golf products, manufacturing fine equipment but enjoying no sales. Everything changed for him and his company in 1996, though, when he invented the Tight Lies fairway wood. Working as a custom fitter, his customers repeatedly asked for a club they could play from "long iron" distance, from 180 to 220 yards to the green. Adams knew the technical secret was to lower the club's center of gravity.

Um dos mais influentes empresários da área de entretenimento no país, Érico Borgo é antes de tudo um apaixonado pela cultura pop. Foi cofundador do maior portal da área no Brasil, o Omelete, e também cofundador e diretor da CCXP, maior evento nerd do mundo. Mais recentemente, fundou com outros sócios a produtora Huuro. Mas participar desse boom das últimas décadas não teria sido possível sem as histórias contadas aqui. Para trabalhar com fãs e criar uma conexão profunda de respeito com eles, é preciso ter uma verdadeira paixão pelo universo nerd.