Showing results for "Next Time" in Management

Leading companies invest a lot of resources into competitive intelligence, so why are they still caught off guard by the actions and reactions of their competitors? In Inside the Competitor’s Mindset, John Horn shares proven techniques to help businesses think like the competition and understand why they act the way they do. The keys to unlocking this mindset are cognitive empathy and a strategic approach to competitive insight that focuses on the “why” of a competitor’s move, and not just on “what happened.”

Thirty years ago Joanna Bressel-Wilder, Doug Fletcher and Tom Klenke met at the University of Virginia’s Darden Business School. One of two b-schools that use the case method for 100% of the courses, Darden produces generation after generation of business leaders. Now after years of experiences, they are visiting with former classmates to ask - “If you could have a beer with your younger self right after graduating with your MBA, what were the key decision points in your career path? what advice would you provide? And what are the stories behind the lessons?”