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Many bemoan the decline of the church. We hear a steady stream of reports about how droves of people, especially younger generations, are abandoning Christianity. But new research shows that unchurched Americans are surprisingly more receptive and open to the Christian faith than is commonly assumed. Researcher and practitioner Rick Richardson unveils the findings of the Billy Graham Center Institute's groundbreaking studies on the unchurched.

Move over boomers, Xers, and millennials; there's a new generation - making up more than 25 percent of the US population - that represents a seismic cultural shift. Born approximately between 1993 and 2012, generation Z is the first truly post-Christian generation, and they are poised to challenge every church to rethink its role in light of a rapidly changing culture.