Showing results for "On Book Design" in Marketing

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

I started in the field of career counseling in 2000 until 2014. But when I left that field to become the Marketing Director of Mvoss Creation, I started merging my "Product Branding" to "Personal Branding". I did not want to impose some of these skills in giving advice but rather make it more personal by addressing my "counsels" or advice to my son who is now going into college. But then, as teenagers, they would rather listen to their high school counselor which I think is smarter and more appropriate as I am now "rusty" on that part of counseling. But as I continue to evolve in the broader ...