Showing results for "On Media" in Computers & Technology

In this book, you'll learn how: data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights; blockchain has the potential to restructure the economy; drones and driverless vehicles are becoming essential tools; 3-D printing is making new business models possible; augmented reality is transforming retail and manufacturing; smart speakers are redefining the rules of marketing; and humans and machines are working together to reach new levels of productivity.

Papyrus rolls and Twitter have much in common, as each was their generation's signature means of "instant" communication. Indeed, as Tom Standage reveals in his scintillating new audiobook, social media is anything but a new phenomenon. From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Standage chronicles the increasingly sophisticated ways people shared information with each other....

This book breaks through both the hype and the doom-and-gloom surrounding automation and the deployment of artificial intelligence-enabled—“smart”—systems at work. Management and technology experts Thomas Davenport and Steven Miller show that, contrary to widespread predictions, prescriptions, and denunciations, AI is not primarily a job destroyer. Rather, AI changes the way we work—by taking over some tasks but not entire jobs, freeing people to do other, more important and more challenging work.

The Python-Based Laboratory: A Hands-On Guide for Scientists and Engineers provides a learn-by-doing approach to acquiring the Python programming skills needed to implement computer-controlled experimental work.

Neither a protest against AI, nor a speculative work on how AI could replace humans, Algorithms of Armageddon provides a time-critical understanding of why AI is being implemented through state weaponization, the realities for the global power balance, and more importantly, U.S. national security.

Have you ever actually engaged with someone’s lame dance video on Instagram? Probably not, if you’re being honest. Gimmicks just don’t work, but the pressure of having an online presence can make people do weird things. Eventually, you have to call bulls--t. The good news is that when you cut out excuses and ditch the self-sabotaging performances, you can learn to be a real human on the internet.

The decisions to trust—or not—are pervasive throughout our everyday lives. Whether or not we trust others, for example, depends on many factors, and they all have a history. The battle to trust or mistrust, as experienced at the personal, political and cultural levels, are revealed in this well-documented story. This book illuminates the nature of trust, a deeply abstract and critically important concept.

Our media environment is in crisis. Polarization is rampant. Polluted information floods social media. Even our best efforts to help clean up can backfire, sending toxins roaring across the landscape. In You Are Here, Whitney Phillips and Ryan Milner offer strategies for navigating increasingly treacherous information flows. Using ecological metaphors, they emphasize how our individual me is entwined within a much larger we, and how everyone fits within an ever-shifting network map.

Feeling overwhelmed by an avalanche of online content? Anxious about identity theft? Unsettled by the proliferation of fake news? Welcome to the digital revolution. Wait - wasn't the digital revolution supposed to make our lives better? It was going to be fun and put the world at our fingertips. What happened? Keep Calm and Log On is a survival handbook that will help you achieve online mindfulness and overcome online helplessness - the feeling that tech is out of your control - with tips for handling cybersecurity, creepy ads, untrustworthy information, and much more.

With security scares like the Heartbleed bug (which compromised even supposedly safe internet behemoths like Google and Yahoo!) becoming more commonplace, this book is a must-listen for anybody who values their privacy in a wired world.

Video content has been proven to be the most effective of the majority of other forms of online content. When watching a video, customers are more likely to remember the video than they are to remember written content or an image, for example. Because of this, marketing videos tend to have a much bigger impact on potential new customers as opposed to a marketing banner, for example. Video can be an extremely powerful medium when it comes to connecting with and communicating with your audience.

Whether you’re currently using social media to promote your business or are thinking about doing so, it is important for you to understand how to do it correctly. No matter whether you’re inexperienced or a veteran social marketer, if you don’t have the right information, it can be easy to botch a marketing campaign or simply run out of ideas. Fortunately for you, this guide was designed for people in your exact position: those who know that social media is an important part of doing business today; and who want to learn how to use it correctly.

¿Sabes qué es el marketing digital? Quizás te hayan hablado de costosas campañas con anuncios pagados en Facebook o Google donde solo pierdes tu dinero. Pero… eso no es todo. Lo cierto es que puedes crear contenido digital y conseguir clientes GRATIS.

Influencers now are used as marketing tools to promote products and services and it has become a very lucrative career. This report will show you how you can become a top influencer. Now, being an influencer is a very profitable career. Influencers now are individuals who have the power to sway the purchasing decisions of other people because of their perceived authority, knowledge, position, and relationship with their target audience. The goal of every influencer is to appear genuine and honest so people will trust them and believe whatever recommendations they have.