Showing results for "On Media" in Writing, Research & Publishing Guides

In Game On David Bockino, a former marketing and advertising manager at ESPN turned professor of communications and sport management, provides the first overview of the evolution of the sports media industry.

When you start to write a book, you’re doing more than just typing words on a keyboard. You’re entering the book business—and like every other business, the book business has many different elements. The author wants you to be 100 percent successful in dealing with all those elements so he has written this book to share with you his insider’s story. Mark covers marketing, finances, and all elements of the business while encouraging would-be authors to achieve what Freud said were the three reasons people set out to write books: “Fame, Love, and Money.”

A must-read for anyone interested in book publishing, Inside the Bestsellers is about ordinary people who became top-selling authors. Discover how James Redfield self-published The Celestine Prophecy and later sold the rights to Warner for $800,000, and how the authors of Chicken Soup for the Soul promoted their book to the top of The New York Times best seller list - stories that have forever changed the business of publishing.