Showing results for "Outlaws" in Marketing

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Brand Outlaw is all about helping businesses stand out. We cover branding, marketing, and running a business with a laid back, sports talk vibe, and we interview people who’ve succeeded by pushing against convention. It’s all geared toward giving you the advice and inspiration you need to break through. Whether you’re starting a new brand or looking to rejuvenate a stagnant one, subscribe to Brand Outlaw. We’ll talk shop, offer tough love, and help your brand stand out so it doesn’t stall out.

Live Edge is a weekly woodworking podcast from Matt and Amy at 731 Woodworks. Join us every Tuesday at 6 p.m. CST as we talk tools, projects, business tips, and take your questions live. Be a part of Tubafour Nation — let’s build something great together.