Showing results for "Over You" in Marketing

Known as the "guru of direct response marketing," Brian Kurtz distills the expertise he's gained after almost four decades in the industry to teach readers how to build a business that lasts a lifetime on the fundamentals of direct response. Marketing is critical to every kind of business...

Did you know that more than 95% of all Marketing programs fail to deliver on any meaningful revenue objectives? And that turnover among both sales and marketing professionals is over 60% by 2 years? But that's why 70% of PE-funded companies fail within 15 months.It's why over 3,200 Venture-funded businesses failed in 2023, taking down over $27B in invested capital.And it's why the Business Failure Rate - which is over 50% at 5 years - is higher than it's been since the Great Recession. Sadly, though, the reasons go beyond just running out of money. It's because schools teach Marketing as if ...