Showing results for "People" in Engineering

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Winner of the 2020 Australian Prime Minister’s Literary Award for nonfiction and the 2019 NSW Premier's History Awards for general history ‘Wonderfully researched and beautifully written’ Philip Hoare, author of Leviathan ‘Succeeds in conjuring a lost world’ Dava Sobel, author of...

Brought to you by Penguin. A whistleblower. A 100BG-leak of confidential internal documents. This is the story of the fight to expose the truth of Tesla. Elon Musk is one of the wealthiest people in the world. Tesla made him a 300-times billionaire. Starlink turned him into a force in global...

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set...

The technology underground is a thriving, humming, and often literally scintillating subculture of amateur inventors and scientific envelope-pushers who dream up, design, and build machines that whoosh, rumble, fly—and occasionally hurl pumpkins across enormous distances. In the process they...

Now a major motion picture from Clint Eastwood, starring Tom Hanks the inspirational autobiography by one of the most captivating American heroes of our time, Capt. Sully Sullenberger the pilot who miraculously landed a crippled US Airways Flight 1549 in New York s Hudson River, saving...

The author of Last Train to Paradise tells the story of the largest public water project ever created—William Mulholland’s Los Angeles aqueduct—a story of Gilded Age ambition, hubris, greed, and one determined man who's vision shaped the future and continues to impact us today. In 1907...

In the late 1990s John Pollack was working as a Washington speechwriter when, frustrated by the cynicism and hypocrisy on Capitol Hill, he quit his job to pursue a boyhood dream: to build a boat made entirely of wine corks and take it on an epic journey. Cork Boat tells the story of Pollack’s...

After rewriting history with their discovery of a Nazi U-boat off the coast of New Jersey, legendary divers John Chatterton and Richie Kohler decided to investigate the great enduring mystery of history's most notorious shipwreck: Why did Titanic sink as quickly as it did? To answer the question...

In the late 1990s John Pollack was working as a Washington speechwriter when, frustrated by the cynicism and hypocrisy on Capitol Hill, he quit his job to pursue a boyhood dream: to build a boat made entirely of wine corks and take it on an epic journey. Cork Boat tells the story of Pollack’s...