Showing results for "Positioning" in Business & Careers

Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.

Nowadays everybody is talking about positioning. Positioning is the most important aspect in business. And they are right. On the other hand, most of those people just talk about the expert in the niche. But that's only one possibility to position yourself. There are many other ways for positioning in order to reach a wider target group. Especially in view of automation in the internet, there is a whole new range of possibilities out there. And if you don't take advantage of them, you'll never be able to grow in the internet.

What if you could take your business and shake up how it's seen, inside-out to go from plateau to pop star? Beatrice Gutknecht (Brand Positioning Badass - Badassery by B), is on a mission to help you do that while avoiding dropping big bucks on harmful rebrands. The Art of Positioning podcast teaches you how to rewire operations around new positioning. The goal? Ready to implement tips, aka actionable ideas, shared by Beatrice and expert guests. Rebrands, fluffy words, and pictures can take a walk. Check your brand health today: www.badasserybyb.com/brand-health-audit Let’s freakin’ go!

This audiobook was created based on Michael Porter's landmark book Competitive Strategy. This was Mr. Porter's synopsis of his book for the Harvard Business Review.

Marketing - Branding - Positioning. Willkommen in der Welt von Black Phoenix. Wir, Danny Fritz, Sebastian Sontacchi und Philipp Strempfl, Gründer und Inhaber einer Positionierungs- und Marketingagentur, wollen unsere Erfahrungen aus dem Daily-Business mit euch teilen. Wir wünschen viel Spaß beim Zuhören.

Learn how other people's perceptions of you influence your success in sales. Over a dozen tips are now at your fingertips for creating a powerful first impression on everyone you meet in your business and personal life.

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

Hi, I’m Patty Dominguez, and you are about to discover the Positioning strategies to help you grow your business. The truth is, we all have something very uniquely our own to share and this podcast explores the stories of small business owners just like you who are bringing their message out to the world and impacting their tribe in a distinct and memorable manner… If you want to take your business to a CATEGORY OF ONE status then hang with me because this podcast shares everything you need to know about how to be more “prolific” with your brand so that you can have more profits.

Listen to the AI-narrated version of Founder Vision by Luke Stevens, a short, founder-friendly book on understanding what vision is and how to turn that into positioning and a clear, compelling B2B sales narrative.

Are you great at what you do, but still feel overlooked online?You're booked, skilled, and getting results… but you're not getting recognized at the level you should be.And the loudest voices in your industry? They’re not necessarily the most qualified ones.If you’re ready to be seen as the go-to—not by working harder, redoing your offer, or shouting louder—this podcast is for you.I’m Eugenia (call me E!), a marketing strategist helping entrepreneurs go from invisible to industry authority through positioning that actually reflects their brilliance.In each episode, you'll get ...