Showing results for "Purpose" in Sales

The second edition of Selling with Noble Purpose draws from the latest data, case studies, and psychological research to prove that Selling with Noble Purpose drives companies' revenue and makes employees happier, and it also explores how the business imperative of "purpose" has changed and transformed companies over the past eight years.

Purpose-Centered Selling equips financial professionals and their teams to become masters in the art of building and managing relationships based on trust - so that you keep your best clients and grow your financial services business with great clients for life.

We made some incorrect assumptions about work, and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning.

What Matters Most contains clear principles about building relationships with clients based on trust. Jim calls this kind of relationship a "purpose-centered-alliance" because it focuses on the hopes and dreams of the client.

Un cliente totalmente cambiante y en un entorno caracterizado por el exceso de oferta ha hecho mucho más complejas la estrategia de acercamiento a él y la venta. Una de las claves es hablar al cerebro del consumidor y añadir valor en cada interacción.