Showing results for "Rachel" in Small Business

Retail is hard. Leading doesn’t have to be. Every day you juggle staffing issues, sales goals, messy operations, and customers who expect more. You want to lead a winning store—but instead of hitting number one, you’re buried in the day-to-day grind. It doesn’t have to stay that way. In Running Great Stores, retail powerhouse Rachel A. Williamson hands you the exact playbook she’s used to transform struggling stores into top performers. These aren’t theories—they’re field-tested strategies that deliver results fast.

In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.

No experience in farming? No problem! The Profitable Hobby Farm gives you all the tools you need to launch a thriving hobby-farm business. Based on the author's expert guidance and the motivating experiences of other small farmers, it shows you how to blend strategy, marketing, and money management in order to prosper. The Profitable Hobby Farm provides sound, friendly start-up advice on a variety of topics essential to making an initial foray into a local-foods venture. A supplemental PDF is included with this audiobook.