Showing results for "Reading Science" in Psychology & Mental Health

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

The act of reading is so easily taken for granted that we forget what an astounding feat it is. How can a few black marks on white paper evoke an entire universe of meanings? It's even more amazing when we consider that we read using a primate brain that evolved to serve an entirely different purpose. In this riveting investigation, Stanislas Dehaene, author of How We Learn, explores every aspect of this human invention, from its origins to its neural underpinnings.

A compelling and accessible new perspective on the modern science of psychology, based on one of Yale’s most popular courses of all time How does the brain—a three-pound wrinkly mass—give rise to intelligence and conscious experience? Was Freud right that we are all plagued by forbidden...

Interweaving her vast knowledge of neurology, sociology, psychology, and philosophy with fascinating down-to-earth examples and lively personal anecdotes, developmental psychologist, neuroscientist, and dyslexia expert Wolf probes the question, "How do we learn to read and write?" This ambitious and provocative new book offers an impassioned look at reading, its effect on our lives, and explains why it matters so greatly in a digital era.

We communicate constantly, not just through words but through a rich tapestry of unspoken cues. From the subtle flicker of an eyebrow to the unconscious shift in posture, our bodies are constantly broadcasting messages, often revealing more than consciously intended. This book serves as a guide to understanding this complex and fascinating world of nonverbal communication. We will embark on a journey to unlock the secrets hidden within human interaction.

In a fascinating tour of creativity and the brain, Nancy Andreasen, professor of psychiatry at the University of Iowa and the winner of the National Medal of Science, explores how the human brain achieves creative breakthroughs--in art, literature, music, and science--the role of genes and environment, extraordinary creativity vs. ordinary creativity, and the question of genius and insanity.

What is Psychiatry and How Can We Improve It? In the last hundred years, most of the medical sciences have progressed in immense and unforeseeable ways―except for psychiatry, which has somehow remained immune to this progress. Daniel Barron, a psychiatrist who trained at the Yale School of...