Showing results for "Reading Science" in Neuroscience & Neuropsychology

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

The act of reading is so easily taken for granted that we forget what an astounding feat it is. How can a few black marks on white paper evoke an entire universe of meanings? It's even more amazing when we consider that we read using a primate brain that evolved to serve an entirely different purpose. In this riveting investigation, Stanislas Dehaene, author of How We Learn, explores every aspect of this human invention, from its origins to its neural underpinnings.

Interweaving her vast knowledge of neurology, sociology, psychology, and philosophy with fascinating down-to-earth examples and lively personal anecdotes, developmental psychologist, neuroscientist, and dyslexia expert Wolf probes the question, "How do we learn to read and write?" This ambitious and provocative new book offers an impassioned look at reading, its effect on our lives, and explains why it matters so greatly in a digital era.

In a fascinating tour of creativity and the brain, Nancy Andreasen, professor of psychiatry at the University of Iowa and the winner of the National Medal of Science, explores how the human brain achieves creative breakthroughs--in art, literature, music, and science--the role of genes and environment, extraordinary creativity vs. ordinary creativity, and the question of genius and insanity.

What is Psychiatry and How Can We Improve It? In the last hundred years, most of the medical sciences have progressed in immense and unforeseeable ways―except for psychiatry, which has somehow remained immune to this progress. Daniel Barron, a psychiatrist who trained at the Yale School of...