Showing results for "Relationship Smart" in Marketing & Sales

Powerful techniques for turning every encounter into a mutual win. This exciting series helps you improve communication in any group or organization. Every individual has a unique personality, but many behaviors can be understood within a systematic, predictable framework.

Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.