Showing results for "Research Confidential" in Money & Finance
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UX Research Confidential
- Written by: Marcos N.U. & Harini C.
- Original Recording
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UX Research Confidential is a podcast by User Experience Researchers, for User Experience Researchers, about User Experience Research. Each episode features candid conversations with your fellow UX Researchers. We'll discuss their career journey, what motivates them, their highlights, lowlights, and their most exciting projects, challenges, and triumphs. Your hosts, Marcos N.U. and Harini C., have over 45 years of combined industry expertise in top tech companies across the globe. Whether you're a seasoned UX researcher or just starting in the field, a design enthusiast, or someone curious ...
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Written by: Ray Edwards
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Unabridged
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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
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Lessons are kept to the point and precise.
- By Anonymous User on 13-08-23
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How to Write Copy That Sells
- The Step-by-Step System for More Sales, to More Customers, More Often
- Narrated by: Ray Edwards
- Length: 4 hrs and 11 mins
- Release Date: 06-08-19
- Language: English
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₹469.00 or free with 30-day trial
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Cost Estimation: Methods and Tools
- Wiley Series in Operations Research and Management Science
- Written by: Gregory K. Mislick, Daniel A. Nussbaum, Douglas A. Brook - foreword
- Narrated by: Matthew Boston
- Length: 15 hrs and 46 mins
- Unabridged
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With an easy-to-understand approach, Cost Estimation: Methods and Tools provides comprehensive coverage of the quantitative techniques needed by professional cost estimators and for those wanting to learn about this vibrant career field. Featuring the underlying mathematical and analytical principles of cost estimation, the book focuses on the tools and methods used to predict the research and development, production, and operating and support costs for successful cost estimation in industrial, business, and manufacturing processes.
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Cost Estimation: Methods and Tools
- Wiley Series in Operations Research and Management Science
- Narrated by: Matthew Boston
- Length: 15 hrs and 46 mins
- Release Date: 20-11-18
- Language: English
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₹703.00 or free with 30-day trial
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Written by: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Release Date: 27-12-15
- Language: English
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₹844.00 or free with 30-day trial
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Digital Renaissance
- What Data and Economics Tell Us About the Future of Popular Culture
- Written by: Joel Waldfogel
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 53 mins
- Unabridged
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The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some claim? In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.
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Digital Renaissance
- What Data and Economics Tell Us About the Future of Popular Culture
- Narrated by: Mike Chamberlain
- Length: 8 hrs and 53 mins
- Release Date: 13-11-18
- Language: English
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₹469.00 or free with 30-day trial
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What Retirees Want
- A Holistic View of Life's Third Age
- Written by: Ken Dychtwald PhD, Robert Morison
- Narrated by: L.J. Ganser
- Length: 9 hrs and 36 mins
- Unabridged
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What Retirees Want presents the culmination of 30 years of research by world-famous "Age Wave" expert Ken Dychtwald, PhD, and author and consultant Robert Morison. This entertaining, thought-provoking, and wide-ranging book explains how individuals, businesses, nonprofits, and governments can best prepare for a new era - where the needs and demands of the "Third Age" will set the lifestyle, health, social, marketplace, and political priorities of generations to come.
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What Retirees Want
- A Holistic View of Life's Third Age
- Narrated by: L.J. Ganser
- Length: 9 hrs and 36 mins
- Release Date: 08-09-20
- Language: English
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₹703.00 or free with 30-day trial
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Written by: Dr. Lanny Ebenstein
- Narrated by: Traber Burns
- Length: 8 hrs and 51 mins
- Unabridged
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Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.
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Content has to be there in every audiobook
- By Dhananjay Punera on 12-04-22
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Narrated by: Traber Burns
- Length: 8 hrs and 51 mins
- Release Date: 02-10-12
- Language: English
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₹468.00 or free with 30-day trial
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- Written by: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Release Date: 15-07-16
- Language: English
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₹656.00 or free with 30-day trial
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Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- Written by: Steven Quartz, Anette Asp
- Narrated by: James Patrick Cronin
- Length: 10 hrs
- Unabridged
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In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.
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Cool
- How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World
- Narrated by: James Patrick Cronin
- Length: 10 hrs
- Release Date: 18-08-15
- Language: English
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₹836.00 or free with 30-day trial
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- Written by: Douglas T. Kenrick, Vladas Griskevicius
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 43 mins
- Unabridged
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Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?
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The Rational Animal
- How Evolution Made Us Smarter Than We Think
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 43 mins
- Release Date: 20-09-13
- Language: English
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₹820.00 or free with 30-day trial
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- Written by: Anna Bernasek, D. T. Mongan
- Narrated by: Tavia Gilbert
- Length: 7 hrs and 54 mins
- Unabridged
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While millions of consumers carry on unaware, powerful companies are racing to gain more knowledge and data than anyone, including any government, has ever had. The goal is to understand consumer behavior and desires, from mundane matters to our most private and intimate affairs. This massive trove of data represents an immense prize for these companies. In economic terms it is one of the most valuable assets on the planet.
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All You Can Pay
- How Companies Use Our Data to Empty Our Wallets
- Narrated by: Tavia Gilbert
- Length: 7 hrs and 54 mins
- Release Date: 18-05-15
- Language: English
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₹703.00 or free with 30-day trial
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Written by: Brian Solis
- Narrated by: Sean Pratt, Brian Solis
- Length: 11 hrs and 8 mins
- Unabridged
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It’s a new era of business and consumerism - and you play a role in defining it.
Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.
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The End of Business as Usual
- Rewire the Way You Work to Succeed in the Consumer Revolution
- Narrated by: Sean Pratt, Brian Solis
- Length: 11 hrs and 8 mins
- Release Date: 01-03-12
- Language: English
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₹938.00 or free with 30-day trial
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Everyone's a Critic
- Winning Customers in a Review-Driven World
- Written by: Bill Tancer
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Unabridged
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How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.
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Everyone's a Critic
- Winning Customers in a Review-Driven World
- Narrated by: Sean Pratt
- Length: 6 hrs and 10 mins
- Release Date: 16-10-14
- Language: English
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₹703.00 or free with 30-day trial
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Click.ology
- What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
- Written by: Graham Jones
- Narrated by: Steven Menasche
- Length: 6 hrs and 31 mins
- Unabridged
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Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?
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Click.ology
- What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed
- Narrated by: Steven Menasche
- Length: 6 hrs and 31 mins
- Release Date: 25-08-15
- Language: English
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₹703.00 or free with 30-day trial
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The Murder Business
- How the Media Turns Crime into Entertainment and Subverts Justice
- Written by: Mark Fuhrman
- Narrated by: Kirby Heyborne
- Length: 6 hrs and 19 mins
- Unabridged
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Media and law enforcement work at cross-purposes. Law enforcement wants to solve a case as fast as possible and put the guilty behind bars. The media wants a case to drag on as long as humanly possible and do all they can to extricate every last bit of drama—drop by bloody drop—in order to hold the attention of the millions of viewers who have gotten hooked. Law enforcement must abide by rules. The media make their own rules, or break them, or find loopholes to work around them.
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The Murder Business
- How the Media Turns Crime into Entertainment and Subverts Justice
- Narrated by: Kirby Heyborne
- Length: 6 hrs and 19 mins
- Release Date: 13-11-09
- Language: English
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₹656.00 or free with 30-day trial
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X
- The Experience When Business Meets Design
- Written by: Brian Solis
- Narrated by: Steven Menasche
- Length: 6 hrs and 25 mins
- Unabridged
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Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
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X
- The Experience When Business Meets Design
- Narrated by: Steven Menasche
- Length: 6 hrs and 25 mins
- Release Date: 11-05-17
- Language: English
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₹656.00 or free with 30-day trial
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