Showing results for "Rethinking Leadership" in Marketing & Sales
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Rethinking Reputation
- How PR Trumps Marketing and Advertising in the New Media World
- Written by: Fraser P. Seitel, John Doorley
- Narrated by: Sean Pratt
- Length: 7 hrs and 25 mins
- Unabridged
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Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.
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Rethinking Reputation
- How PR Trumps Marketing and Advertising in the New Media World
- Narrated by: Sean Pratt
- Length: 7 hrs and 25 mins
- Release Date: 04-12-12
- Language: English
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₹820.00 or free with 30-day trial
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