Showing results for "Rethinking the World" in Leadership

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.

Learning to Succeed insists that an integrated model for corporate education - one that links development programs with strategic goals - is critical to building agile and resilient learning organizations that will survive in our fast-evolving business landscape. Companies need to assess continually where they need to go in relation to where they are now - and use training to bridge the gap.