Showing results for "Rules" in Popular Culture

The Quantum Rules applies the laws of physics to explain everything from relationships and human nature to the effects of globalization. It achieves the impossible task of making quantum physics deeply relevant to all listeners - even those with no interest in science. With a lively and engaging tone, author Kunal Das ponders the underlying truths and patterns in our shared and common life experiences, using insights derived from the fundamental laws of physics.

One of the most influential economists of the decade-and the New York Times bestselling author of The Great Stagnation-boldly argues that just about everything you've heard about food is wrong. Food snobbery is killing entrepreneurship and innovation, says economist, preeminent social...

The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".

On Being Unreasonable mounts a vital and spirited defence of why and how being unreasonable can help improve the world. It examines and parses the pros and cons of our rules around reason, but leaves us with the rousing question: What if behaving unreasonably at times might be the best way to bring about meaningful change that is long overdue?

What made Silicon Valley happen, and why has it persisted? The Valley’s premier historian tackles these questions in a lively blend of history and storytelling.