Showing results for "Sales Strategies" in Forecasting & Strategic Planning

A unique guide in the business-to-business space, The Revenue Acceleration Rules provides a clear framework for more effective marketing in an accounts-based environment. Written by a veteran in the predictive marketing sphere, this book explains how strategies typically used on the consumer end can be tailored to drive revenue in B2B sales.

Worin besteht das Geheimnis hinter dem märchenhaften Aufstieg des chinesischen Vorzeigeunternehmens Alibaba? Ist es Jack Ma, sein schillernder Gründer, oder etwa ein besonderer Algorithmus? Ming Zeng verrät uns: Es ist die Strategie des Smart Business, das auf maschinellem Lernen, Algorithmen und künstlicher Intelligenz beruht. Ming Zeng legt dar, wie Alibaba neue Technologien dazu verwendet, das Entscheidungsverhalten zu verbessern und konkrete Handlungsschritte daraus abzuleiten.

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally sound products in stylish, innovative packaging.

Your strategy has seven seconds to captivate its audience, so how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures. Strategy Builder tells you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This interactive guide uses real world examples and gives practical tips.