Showing results for "Science Studies" in Advertising
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The Advertising Effect
- Written by: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release Date: 16-09-14
- Language: English
- Advertising · Marketing · Media Studies
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₹668.00 or free with 30-day trial
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