Showing results for "Screens" in Management

Multi-Screen Marketing is a comprehensive guide to understanding the multi-screen consumer. Written by thought leaders from Microsoft's Advertising division, the book identifies what drives consumer behavior across devices and digital platforms - sequentially, simultaneously, at home, at work, and everywhere in between. The underlying concept is that marketers need to move beyond a technology feature-obsessed approach, where a device's capabilities dictate one's marketing plan, and instead, focus on the underlying needs and motivations of their customers.

Executive coaches Joella Bruckshaw and Julian Saipe share leadership insights with high profile leaders. In this series of impromptu discussions, Joella and Julian, along with their invited guests, discuss success, the characteristics we choose to reveal, and those we choose to keep behind the screen. Expect thoughts on leadership, performance, authenticity and having fun.

A podcast framing the debate around public service broadcasting, featuring in depth conversations with key figures at the heart of that debate over the past 25 years. The series draws out the lessons of previous debates to inform current and future consideration of the framework that supports UK public service media. It is a debate that has never been more timely.