Showing results for "Search" in Sales

To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer - which is why it will work.

You can dramatically increase your cash flow if you could just improve how people find your products and services. Your web site copy and design are key, yet how do prospects find your site? Through search engines. Knowing how to get your site into Google's top 10 search results requires search-engine optimization (SEO). And knowing how your site can close the deal is critical. Steve Mertz will tell you how, as well as pointing out the most common mistakes and how to prevent them.