Showing results for "Simply the Best" in Business & Careers

Harvard Business Review writes about this article from their collection, "No management thinker was as prolific or as profound as Peter Drucker. Here is some of the savviest advice he offered executives." This from Harvard Business School Press! Who is better qualified to make this judgment than them? The brief introduction describes how Drucker evolved into what he became. This article than summarizes his previous summaries of his greatest work.

"Wer ist für Ihren Zustand verantwortlich?" (Fast) jeder antwortet auf diese Frage heute mit: "Ich selbst". Dennoch reden, klagen oder schimpfen wir viel über das Wetter, den Stau, die schwierige Wirtschaftslage, demotivierende Chefs, den schlechten Service und gleichgültige Mitarbeiter. Meistens ändern wir mit diesem Ärger nichts, sondern drücken damit nur unsere eigene Stimmung. Dem gegenüber steht die Tatsache, dass jeder Mensch leistungsfähiger, zufriedener und erfolgreicher ist und eine bessere Ausstrahlung und Wirkung auf seine Umgebung hat, wenn er in einem guten Zustand ist.

The author emphasizes that the Board of Directors should start every meeting discussing the customers. What are they thinking? How is our franchise doing? What are the metrics of repeat business? Trial and similar questions. Why? Because financials are reasonably straightforward, most Board members are good at understanding them without conversation, and customers are the foundation of every organization.

Social Media is good term for one-on-one communication with customers and a critical emphasis on survival and productive efforts by all organizations - for-profit, non-profit, educational, governmental, and unions. Marketers have long done this with ads, coupons, in-store discounts, premiums, and other such things. Now many are drilling down and capturing names, email addresses, and individual information.