Showing results for "Small Differences" in Business & Careers

The authors of the national bestseller THE POWER OF NICE once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers. Our smallest actions and gestures often have outsized impact on our...

Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.

#1 national bestselling author of Don’t Sweat the Small Stuff is back with a fresh, innovative book that offers simple, practical advice that has the power to transform lives All of us are looking for practical ways to take control of our lives, whether in our personal relationships, our...