Showing results for "Solo" in Small Business & Entrepreneurship

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

Did you know the typical small business owner works three to four months just to earn enough profit to pay taxes? Whether you've been in business for several decades or are breaking ground as a new entrepreneur, taxes are a significant expenditure. They must be accounted for and incorporated into your business plan from the very beginning. Failing to account for taxes when planning, budgeting, and assessing revenue goals for a business is like failing to account for the expense of your rent or mortgage.

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing.