Showing results for "Solo" in Small Business & Entrepreneurship

Whether by choice or circumstance, as a freelancer or a company employee working from home, more of us are becoming solo workers than ever before. Picking up where the freelancer bibles stop, Solo addresses what we gain but also miss when we shift from the structure of an office environment to the solitary confines of our homes or studios. Blending the latest research in psychology, economics and social science with guided self-examination and more than ten years of freelance experience, Rebecca Seal shows you how to stay resilient, productive and focused in a company of one.

You've been lied to. You don't need a team to build an empire. They tell you that "if you don't have an assistant, you are the assistant." They tell you that "real" entrepreneurs scale by hiring employees, managing payroll, and removing themselves from the work. They are wrong. For expert...

As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing. 

Did you know the typical small business owner works three to four months just to earn enough profit to pay taxes? Whether you've been in business for several decades or are breaking ground as a new entrepreneur, taxes are a significant expenditure. They must be accounted for and incorporated into your business plan from the very beginning. Failing to account for taxes when planning, budgeting, and assessing revenue goals for a business is like failing to account for the expense of your rent or mortgage.

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.