Showing results for "Solos" in Small Business & Entrepreneurship

Brought to you by Penguin. You want to go freelance. You want to make your career work for you, on your terms and determined by your own definition of success. You want autonomy, flexibility and variety. But where do you start? In The Freelance Bible, award-winning entrepreneur and freelancer...

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

Did you know the typical small business owner works three to four months just to earn enough profit to pay taxes? Whether you've been in business for several decades or are breaking ground as a new entrepreneur, taxes are a significant expenditure. They must be accounted for and incorporated into your business plan from the very beginning. Failing to account for taxes when planning, budgeting, and assessing revenue goals for a business is like failing to account for the expense of your rent or mortgage.

An award-winning business writer dismantles the myths of entrepreneurship, replacing them with an essential story about the experience of real business owners in the modern economy. We're often told that we're living amidst a startup boom. Typically, we think of apps built by college kids and...