Showing results for "Strategic Digital Transformation" in Workplace & Organisational Behaviour

There is no CEO task more significant than leading change in an organization whose old business model needs updating. Large-scale change involves rethinking how to engage customers, partners, and suppliers with new technology and hard decisions about how to reorganize internal operations—plus the challenges of executing the transformation. Too many things can go wrong, from natural organizational resistance and inertia, to lack of strategic focus, to execution problems. And yet, organizations today must be more dynamic than ever before.

Digital Business Transformation: How Established Companies Sustain Competitive Advantage from Now to Next offers listeners a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential.

Most businesses identify six key digital technologies as critical to their relevance and growth over the coming 10 years. These disruptive new technologies present significant opportunity for businesses in every industry. The first businesses to understand automation and these transformative technologies will be the ones to reap the greatest rewards in the marketplace. Author Steve Brown shares his insights to help leaders take full advantage of the next wave of digital transformation.