Showing results for "Strategy" in Writing, Research & Publishing Guides

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

Glued to their screens for news alerts, financial traders must quickly decipher which ones are most reliable in order to make effective trading decisions. Journalists know that the headlines they craft must instantly grab the attention of a trader. This book focuses on the relatively unknown "Headlines" desk in newswire services, where journalists type breaking news for subscribers and the public. Drawing on their experiences as former Bloomberg headline writers, Chandran and Lyte reveal the processes of these teams that deftly link the two sides of news: information and interpretation.

Success in life is more than having goals and skills. You need connections. And to get connections, you need to reach out - fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows listeners how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to: establish and strengthen your digital presence; develop career goals that reaching out can help you obtain; and much more!

Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author’s writing career. Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems.